Pattern A — priced inSCHW is the cleanest specimen on the board: 8 of 8 quarters cleared, +4.3% average surprise, and an average 5-day move of +0.06%. That is statistical zero. Eight consecutive beats have been fully absorbed into the price before the release. The market has stopped being surprised by this company — the beat is the base case, so clearing it pays nothing.
Pattern B — negative drift on good numbersIBM (8/8, +6.9% surprise) has averaged −3.02% over the following week. CMCSA (8/8, +9.5% surprise) has averaged −3.44%. Both are perfect beaters that have historically bled after beating. NOW shows the widest dispersion on the sheet — a 6/8 beat rate paired with a −7.35% average 5-day move, the largest negative drift in the cohort, on a thin +1.1% average surprise. Small beats into rich positioning is where drift has gone negative hardest.
Pattern C — drift-up followersGOOGL (8/8, +24.2% average surprise) has averaged +3.50% in the following five sessions — the beat magnitude has been large enough that the market has historically kept repricing after the print rather than fading it. AXP (7/8, +4.4%) at +1.94% and GM (8/8, +16.2%) at +1.78% are the milder version of the same structure. TSLA stands alone as the cohort's only non-beater — 4 of 8, a −2.0% average surprise, and −2.16% average drift. It is the one name where the historical distribution and the historical print agree in direction.
The thesisRead the table by column and the correlation you expect is not there. Beat rate and post-print direction are approximately uncorrelated. Four names share an identical 8/8 record and their drift outcomes span +3.50% to −3.44%. "They all beat" tells you nothing about the move.
Expectations vs the StreetOn several of this week's marquee names, what the market actually expected sits meaningfully apart from published consensus — the unofficial bar on NOW reads below the $0.86 Street figure, IBM's below $3.00, and TSLA's below $0.50, while GOOGL's reads above the $2.87 consensus. That spread between the published number and the number the market is actually positioned for is where the post-print reaction gets decided, and it is not visible on a headline "beat or miss" chyron.